Tyshawn /// adidas Skateboarding

Working as the Account Director and Project Lead, I led the agency team responsible for the launch of the latest Tyshawn shoe for adidas Skateboarding. The campaign was a full 360 approach. Part one of the approach featured a robust custom seeding kit that was seeded out to over 200 KOLs in the music, sport, fashion, and skateboarding community.

The second part of the campaign featured a full OOH takeover in the key cities of New York, LA and San Francisco. In NY and SF we blasted key areas in the city with wheat-paste posters, and in LA we produced a billboard off of Fairfax Blvd.

The third part of the campaign was full retail takeovers across tier 1 skateboard shops all across the US. We built bespoke NYC trashcans as retail leave behinds, to pay homage to Tyshawn being the NYC trashcan king.

Agency: IMA-Home