AAPI Month for adidas NY and LA
FromKora for adidasNYC by Pep Kim
As the Account Director and Project Lead for the Asian Pacific Heritage Month campaign for adidasNYC and LA, we partnered and gave a platform to local businesses in the AAPI community of both respective cities. The goal was to give everyone a platform to tell their story. Our strategy was to focus on influential people making change and doing amazing work in their communities, rather than “Influencers.” In doing so we were able to help adidas authentically highlight, and bring to light the stories of all of its partners.
Agency: IMA-Home
Photos shot by Pep Kim and Vivian Kim.
