Size? X New Balance “Diamond District”

Size? X New Balance “Diamond District”

British retailer Size? Collaborated with New Balance on a limited collection inspired by the NYC Jewelry scene. As Account, Creative, and Strategic lead at Starch Creative, I worked with Size? to create a limited campaign to introduce and celebrate the exclusive collection. We shot in both the Diamond District and Chinatown in Manhattan to give a dual perspective of the glitz and glamour of NYC’s Jewelry Resale community. The shoot was a quick turn, with pre-production to asset distribution happening in 2 ½ weeks.

Agency: Starch Creative