adidas NY and LA Hispanic Heritage Month
Bey Davis. Photo: Thalia Gochez - https://www.instagram.com/thaliagochez/?hl=en
adidas NY and LA Hispanic Heritage Month
As the Account Director and Project Lead for the Hispanic Heritage Month campaign for adidasNYC and LA, I oversaw the project from briefing to completion. For this project, we partnered and gave a platform to local businesses in the Hispanic community of both respective cities, and gave them a platform to tell their story. Similar to the campaign we did for AAPI month, our strategy was to focus on influential people making change and doing amazing work in their communities, rather than “Influencers.” In doing so we were able to tell a truly authentic story and helped adidas tell the story of the communities they were highlighting.
Agency: IMA-Home
NYC photos and film by David Cabrera- https://www.instagram.com/itsdavidcabrera
LA photos by Thalia Gochez - https://www.instagram.com/thaliagochez/?hl=en and Daniel Hermosillo -https://www.instagram.com/dvnielhermosillo/?hl=en
Angie Cruz. Photo by David Cabrera- https://www.instagram.com/itsdavidcabrera
Uptown Collective. Photo by David Cabrera- https://www.instagram.com/itsdavidcabrera