Reebok All Star Weekend Event
The Bok Door
Working as the Account Director and Project Lead, it was all hands on deck to turn our pitch into reality. From briefing to completion, we had 6 weeks to turn mood boards and sketches into a fully built-out, curated event. We wanted to highlight Reebok’s past in Basketball, while at the same time celebrating its future.
We separated the activation space into two sections. The first section of the space was a vintage retail store, but hidden behind a wall there was a secret passageway that brought attendees into the Reebok of the future.
Some major attendees showed up such as Shaq, Dee Brown, Allen Iverson, Overtime Larry, and more.
Agency: IMA-Home
