Archie Rose Fundamental Spirits

Agency: Safari Sundays

Working as the Head of Client Services at Safari Sundays, I was responsible for overseeing the brand building and strategy of the creation of the “Fundamental Spirits” line by Archie Rose. Archie Rose wanted to create a line of spirits that were still highly premium, but could be used as fantastic mixers for your favorite cocktails. We were in-charge of overseeing and building the brand from scratch, and that was inclusive of all packaging design, brand strategy, and core look and feel imagery.