Original Rose x adidas Garden State Plaza

Original Rose x adidas Garden State Plaza

When adidas wanted to celebrate the opening of their new store in the Garden State Plaza with an interactive consumer moment. In my role as the Account, Strategy, and Creative lead of the project, I was responsible for linking the partnership of Original Rose and adidas. For opening weekend customers who spent over 150 dollars were able to create a custom basketball planter with Original Rose, and they also had the opportunity to win a ceramic Samba planter made by the artist. To attract passerby’s in the mall, we also worked with Original Rose to create a larger-than-life soccer ball made out of moss.

Agency: Starch Creative