Stan Smith Sustainability - North American Retail Creative

Stan Smith Sustainability - North American Retail Creative

I was the Account Director and Project Lead for the North American creative of Sustainable Stan Smith for adidas Originals. Taking inspiration from the Sustainable Stan Smith Global Toolkit, we worked with NYC-based artist Michael Murphy of Perceptual Art to create a fully sustainable anamorphic sculpture that changes from bottle caps to a sneaker. We also created and produced a fully sustainable bespoke retail experience in both the NYC and Chicago adidas Originals Flagship stores.

Agency: IMA-Home