Eames x Reebok LA Launch Event
Eames x Reebok LA Launch Event
Working as the Account Director and Lead Producer, the team and I helped develop an amazing launch experience to celebrate the partnership between Eames and Reebok. Rather than throw a giant rager, we decided instead to pay homage to the simplicity and elegance of both brands and hosted an intimate dinner party at the historic Eames house in the Pacific Palisades.
We brought in a chef, and partnered with acclaimed set stylist, Kate Pauly to create a table that Ray and Charles Eames themselves would feel lucky to celebrate at. We also curated a bespoke seeding kit that we gave to all in attendance, so attendees would be the first to have the product.
Agency: IMA-Home
*All photos by Eddie Grams.
